Communications Resources

What the Plan Is

• The Florida Tobacco Strategic Plan is a statewide tool that helps organizations and communities take action to reduce commercial tobacco use.
• It was created to address ongoing challenges and ensure every Floridian can live a healthy life free from tobacco‑related harm.
• The plan builds on Florida’s long history of evidence‑based prevention, and shifts focus towards supporting groups with higher‑than‑average tobacco use rates.

Why the Plan Matters

• Tobacco still affects people across Florida, and some communities experience greater harm than others.
• New products and limited access to quitting support make it harder for many Floridians to stay healthy.
• The plan helps partners focus on the people and places that need the most support to reduce tobacco‑related harm.

What the Plan Focuses On (Six Priorities Areas)

• Youth and Young Adult Tobacco Initiation
  Preventing youth and young adults from using any tobacco or nicotine products by supporting education, engagement, and tobacco free environments.

• Secondhand Smoke and EVP Aerosol
  Protecting people from secondhand smoke and vapor aerosol by promoting clean‑air policies in homes, workplaces, and public spaces.

• Nicotine and Tobacco Cessation
  Helping more people quit by expanding access to proven cessation services and integrating tobacco treatment into health systems, especially in communities with higher tobacco use.

• Tobacco‑Related Disparities
  Lowering smoking and vaping in communities that face greater harm from targeted marketing and fewer resources to quit.

• Tobacco Control Infrastructure
  Strengthening statewide leadership and coordination by building a unified tobacco control coalition that supports long‑term, effective policy change.

• Research and Surveillance
  Tracking new tobacco products and industry tactics through strong surveillance and research partnerships to guide timely, data‑driven prevention and control strategies.

What You Can Do

• Align your work with the plan by identifying where your organization, services, or programs support statewide tobacco free goals.
• Join statewide or local partnerships to coordinate activities, share resource, and strengthen community action.
• Support communities most affected by focusing efforts on groups with higher‑than‑average tobacco use rates.
• Promote tobacco free environments in workplaces, schools, housing, and public spaces.
• Share quitting resources to help connect people to evidence‑based cessation support.

Sample Messaging

Hashtags

Use the official hashtag when posting about the Florida Tobacco Strategic Plan: #FLTobaccoPlan

Below are additional hashtags you can use to support your social posts. Be sure to include the official hashtag as well.

• #FLTobaccoPlan
• #WeAreTheMovement
• #SupportThePlan
• #PlanToProgress
• #FLStrategicPlan
• #JoinUs

Key Tips for Strong Posts

• Keep your message short and clear.
• Include a Call to Action (CTA). Tell people exactly what to do next.
• Add value when reposting. Include a short comment or link to more information.
• Use hashtags wisely. Stick to a few relevant ones.
• Use visuals. Photos, videos, and thumbnails increase engagement.
• Tag organizations to increase reach.