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Priority Area

Research and Surveillance

This priority area focuses on identifying emerging tobacco products and industry tactics through new and existing surveillance and monitoring systems. Additionally, this includes identifying evidence-based and promising practices for tobacco prevention and control through research partnerships. Tobacco prevention and control partners across the state will develop new research partnerships with state, local, and academic communities to share research and to promote innovations in tobacco surveillance, programs, treatments, and policies.

Goal 6: Increase research and monitoring of emerging tobacco products and industry tactics in order to initiate the adoption of effective tobacco control policies

Objective 6.1: By November 2023, develop 1 consortium of emerging and established academic-based tobacco control research programs to promote innovations in tobacco education programs, treatments, and policies.

Objective 6.2: By November 2027, monitor retail markets and media channels quarterly to identify new and emerging tobacco and nicotine products, and industry marketing strategies targeting priority populations.

Objective 6.3: By November 2027, communicate surveillance and research findings by priority population at least annually to state and community partners.